Luxury SUVs are very popular for a market of higher earners with families with a need to get to the destinations discretely with style. Luxury SUVs are among the fast growing group of cars that people desire to purchase and are targeted towards women and people who are loyal to automotive brands. The source of my inspiration was the Lincoln 2023 Lincoln Navigator.
Luxury SUVs are the preferred vehicle for consumers with style who have families and need cargo space. In a vehicle that is utilized by customers with families safety features are especially important because with more passengers more weight is being applied to the vehicle. Monitoring tire pressure in the case of larger vehicles is essential because they require higher air pressure to operate safely. I wanted to design an interface that would alert the driver of vehicle issues and direct them to a manufacturing application that would provide skilled representatives to help their low tire pressure situation.
In colder months tire pressure is a bigger concern for drivers who may face freezing temperatures, because the lower the temperature the lower your tire pressure may be. A low temperature coupled with a low tire pressure may make it more difficult for a driver to seek assistance in the case of a weather-induced flat tire.
On the Vehicle setup application, an alert points the driver to where they can look for information on the state of their vehicle and seek a solution to their vehicle’s issue.
The LNC Assist feature complements the vehicle’s luxury status, as luxury consumers are paying for convenience and quality of their driving experience. This feature allows the driver to have access to a skilled representative that will direct and assist the user in receiving assistance with a low tire psi.
I created mockups in Adobe Photoshop to simulate the various screens created for this automotive UX project.
The design process began in Figma with different fidelity wireframes for various levels of understanding.
Creating a low-fidelity wireframe was the first step in creating vehicle screens with elements that made sense for various users.
Deciding the placement of visual elements required referencing the screens of economy and luxury SUVs to determine elements that were necessary for designing a safety feature for a family vehicle.
This process led to the creation of the first high-fidelity vehicle screen mockups in Black and white.
The Initial high fidelity wireframe served the purpose of exploring the intersection between luxury and user simplicity, but it fell short in terms organization and utility.