Automotive User Experience

LNC Assist

Designer: Moteniola Ogundipe
Tools: Figma, Adobe Photoshop, Adobe Illustrator
Role: Sole UX designer

Executive Summary

Luxury SUVs are very popular for a market of higher earners with families with a need to get to the destinations discretely with style. Luxury SUVs are among the fast growing group of cars that people desire to purchase and are targeted towards women and people who are loyal to automotive brands. The source of my inspiration was the Lincoln 2023 Lincoln Navigator.

Problem Statement

Luxury SUVs are the preferred vehicle for consumers with style who have families and need cargo space. In a vehicle that is utilized by customers with families safety features are especially important because with more passengers more weight is being applied to the vehicle. Monitoring tire pressure in the case of larger vehicles is essential because they require higher air pressure to operate safely. I wanted to design an interface that would alert the driver of vehicle issues and direct them to a manufacturing application that would provide skilled representatives to help their low tire pressure situation.

Vehicle Instrument Cluster
Vehicle Landing Page

Key Design Decision # 1

External Temperature Alert

In colder months tire pressure is a bigger concern for drivers who may face freezing temperatures, because the lower the temperature the lower your tire pressure may be. A low temperature coupled with a low tire pressure may make it more difficult for a driver to seek assistance in the case of a weather-induced flat tire.

Key Design Decision # 2

Vehicle Warning Alert

On the Vehicle setup application, an alert points the driver to where they can look for information on the state of their vehicle and seek a solution to their vehicle’s issue.

Key Design Decision # 3

LNC Assist Feature

The LNC Assist feature complements the vehicle’s luxury status, as luxury consumers are paying for convenience and quality of their driving experience. This feature allows the driver to have access to a skilled representative that will direct and assist the user in receiving assistance with a low tire psi.

Design in Context

I created mockups in Adobe Photoshop to simulate the various screens created for this automotive UX project.

LNC Assist Screen Vehicle Interior View
Climate Controls Screen Vehicle Interior View
Vehicle Instrument Cluster and Landing Page Vehicle Interior View

Mobile Application View

To create a multifaceted vehicle application experience I created a mobile application version of the in-vehicle utility. The screens for the mobile application include the LNC Assist screen, the SUVs controls, and a user profile page.

Other Vehicle Screens

The additional vehicle screens designed to use in the SUV including the vehicle settings for tire pressure and the climate screen (in order from left to right).
Vehicle Settings - Tire Pressure
Climate Controls

Screen Design Process

The design process began in Figma with different fidelity wireframes for various levels of understanding.

Understanding Screen Size

Creating a low-fidelity wireframe was the first step in creating vehicle screens with elements that made sense for various users.

Low Fidelity Vehicle information Cluster
Low Fidelity Vehicle Head Unit- Initial planning for vehicle user screens

Translating to High Fidelity

Deciding the placement of visual elements required referencing the screens of economy and luxury SUVs to determine elements that were necessary for designing a safety feature for a family vehicle.

This process led to the creation of the first high-fidelity vehicle screen mockups in Black and white.

Landing Page
Vehicle Settings
LNC Assist Safety Feature
Climate Screen

Reflection on Initial Design

The Initial high fidelity wireframe served the purpose of exploring the intersection between luxury and user simplicity, but it fell short in terms organization and utility.

Landing Page

The original design on the landing page had limited visibility as a result of the line weight on the status bar icons being low and an overall lack of contrast.

Vehicle Settings

The vehicle settings screen in its design was satisfactory but the contrasting settings section was decorative and took up space where more information could have been placed.

LNC Assist Safety Feature

The LNC Assist Screen was by far my favorite of the screens as the solution for low tire pressure was placed with user visibility in mind. The contrast of each element and spacing combined made for a screen that I wanted to expand upon in the edited high fidelity wireframe.

Climate Screen

The climate screen was the most difficult to design. Many elements in the screen did not adapt well to being opened on different devices and browsers. Spacing and overall readability were difficult issues to solve because climate screens require many functions that need easy access for the driver. Designing symbols that had high visibility without distracting elements was another issue that needed to be corrected in the next wireframe.